The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
Both Classic FM and Virgin have reported an increase in advertising.Six months after its launch Virgin 1215 has advertising way ahead of projections. Chief executive David Campbell said that “Our task now is to build on this excellent start, and attract even more listeners”.Classic FM achieved billings of over £1 million in October for the… Continue reading Classic And Virgin Advertising Up
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
BBC reaction to the latest Rajar results has been optimistic. Despite the fact that commercial radio has increased its share by 3.3%, BBC Radio still has 56.1% of the total share.The BBC points out that Radio 3 has increased its audience share from 1.3% to 1.4%, bringing its audience to over 3 million, citing the… Continue reading BBC Radio Reaction
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
Agency reaction to the new ES magazine launched on Friday has been mixed.Jackie Rix, Client Services Executive in Press at the London Media Company is not impressed by the new magazine. She said that while she does not dislike the magazine, she preferred the old product, not being a fan of review sections. Her major… Continue reading ES Magazine – Agency Reactions
The Incorporated Society of British Advertisers will urge the Government to simplify existing financial advertising regulations in a presentation to the Office of Fair Trading.The ISBA will respond to the OFT’s consultation document on the Consumer Credit Act 1974 on behalf of financial advisers. The ISBA believes that a fair balance between consumer protection and… Continue reading ISBA ADVICE ON FINANCIAL ADVERTISING
