Anne Clywd, shadow heritage secretary, has this week added the Labour Party’s opposition to that of ISBA, and a number of medium sized TV companies, by introducing a bill into the House of Commons to extend the moratorium on hostile takeovers of ITV companies until December 31st 1996.Peter Brooke is expected to make a statement… Continue reading Labour Plan Takeover Amendment
Mike Baker, currently Ad Marketing Controller for IPC Weeklies Group, is to become Divisional Advertisement Marketing Controller from November 1st. He will report to SouthBank Group Managing Director Colin Reeves-Smith.Colin Reeves-Smith said “The marketing and sales support for our ad sales teams has increasingly become a function that requires a divisional overview. In his two… Continue reading New Role For IPC’s Baker
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
The National Magazine Company today issued High Court Proceedings against IPC Magazines Ltd regarding the recent launch of the IPC title Homes & Ideas. The National Magazine Company alleges infringement of copyright and believes that substantial parts of its own title House Beautiful have been copied in Homes & Ideas.Terry Mansfield, md of the National… Continue reading Homes & Ideas Legal Battle
Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
Pitney Bowes is sponsoring the financial news on London radio station Jazz FM in a one year deal. Provident Life is to sponsor Classic FM’s weather bulletins which are broadcast nine times a day. Philishave is sponsoring a series of ten short programmes titled The Man Inside, to be broadcast on Virgin 1215 on Thursday… Continue reading Radio Sponsorship
On 27th October the Media Research Group is holding an evening meeting on RAJAR – How is Radio’s New Baby Shaping Up?Speaking will be John Stockley and Steven Finch from RSL, reviewing the methodology and results from RAJAR. Justin Sampson from the Radio Advertising Bureau will be talking about the effect of increased choice on… Continue reading MRG Meetings
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
