Peter Overy is to be the new Marketing Manager for the Radio Times. Formerly Research Manager at JWT, and (more recently) an Associate Director at Research Consultancy BJM, Overy joins the Radio Times in mid-November. Denise Gardener, Research Manager at Barle Bogle Hegarty joins Leo Burnett’s Research department next week, continuing the recent exodus of… Continue reading Appointments
The government has delayed the awaited white paper on privacy and the press, amid disagreements among ministers and the complexity of issues involved.Peter Brooke has decided to wait until responses to the Lord Chancellor’s green paper on privacy have been assessed: responses to this must be in by October 15. The government white paper is… Continue reading WHITE PAPER DELAY
The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.The posters feature a middle-aged man called Reg.… Continue reading Call For Ban On Regal Ads
The IPA has responded to the ITC Consultation document on its Code of Sponsorship.The IPA has said that it believes the code has been largely successful in striking a balance between encouraging development of sponsorship and avoiding the risk of provoking adverse viewer reactions. However, suggestions were made in areas of concern.* Advertiser Supplied ProgrammingThe… Continue reading IPA Responds To ITC Consultation Doc.
The ITV airtime sales house which will handle sales for Granada, STV, Border Television and Grampian has announced its trading name and appointed an agency sales director.The company will be known as The Time Exchange and will begin trading on 1 January 1994.Mark Butterfield, account director at TSMS has been appointed agency sales director. MediaTel… Continue reading ITV Sales House New Details
Yesterday the ISBA 14th sponsorship conference entitled “Sponsorship – The Extra Dimension” was held at the Hilton Hotel in London.The conference was chaired by Kenneth Miles, Director General of ISBA. First to speak was Sean Jefferson, Brands Public Relations Manager of Bass Brewers. He was reponsible for the biggest ever sports sponsorship deal in Britain,… Continue reading ISBA Sponsorship Conference
Publishers of some 1,500 magazines have launched a national advertising campaign in advance of the Autumn Budget, to try and influence opinion against the possibility of a tax on reading.The ads will appear in magazines throughout the country and feature comments made by John Major on the standard of education in this country, such as… Continue reading Magazines Launch VAT Ad Campaign
The IPA has responded to the ITC Consultation document on its Code of Sponsorship.The IPA has said that it believes the code has been largely successful in striking a balance between encouraging development of sponsorship and avoiding the risk of provoking adverse viewer reactions. However, suggestions were made in areas of concern.* Advertiser Supplied ProgrammingThe… Continue reading IPA Responds To ITC Consultation Doc.
The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.The posters feature a middle-aged man called Reg.… Continue reading Call For Ban On Regal Ads
Publishers of some 1,500 magazines have launched a national advertising campaign in advance of the Autumn Budget, to try and influence opinion against the possibility of a tax on reading.The ads will appear in magazines throughout the country and feature comments made by John Major on the standard of education in this country, such as… Continue reading Magazines Launch VAT Ad Campaign
