British Gas has undertaken a second major programme sponsorship with Classic FM, worth £200,000.Classic FM’s Saturday evening programme The World Opera Series, broadcast from 7 – 10pm each week, will be sponsored by British Gas from 2 October for six months.British Gas already sponsors Classical Gas.
The Association of European Radios, which AIRC helped found 20 months ago, has signed an agreement with the NAB, the world’s largest association of commercial broadcasters.The agreement provides for exchanges of information on all aspects of radio and collaboration in the organisation of seminars and conferences in Europe.The AER represents commercial radio associations in 6… Continue reading European Radio Deal With NAB
It was announced yesterday that all 219.68m shares on offer by MGN, 54.8% of the total, had been sold at 170p to separate institutions. The sale will raise £373m gross.
Yesterday Central Independent Television announced pre-tax profits of £16.4m for the six months to the end of June, a rise of 9% on last year.(£15.1)
The national newspaper’s autumn battle to win readers means that the price changes and the new supplements launching have dramatically changed the look of the nationals. There follows a summary of the major alterations: QUALITIES CHANGES DATE 1994 D.TELEGRPH- Considering newsections 20/9 & redesign FT – 10 sponsored colour 4/9 magazine supplements GUARDIAN – A5… Continue reading National Newspaper Promotions Summary
The Monopolies and Mergers Commission is to investigate the supply of films to UK cinemas.The investigation follows complaints from independent cinema owners that the main distributors will not give them access to the big blockbusting movies.Many of the modern multi-screen cinemas are owned by American companies which also distribute films and who give preferential treatment… Continue reading MMC To Look At Cinema Industry
The Independent Television Commission yesterday announced that it does not consider that a video on demand service needs to be licensed as a local delivery service under part II of the 1990 Broadcasting Act.The service would be where individual programmes are transmitted by means of a telecommunication system to only one household at a time… Continue reading Video On Demand Go Ahead
Panasonic has signed a deal to become the seventh sponsor for the 1994 Winter Olympics in Lillehmmer, Norway. Pop Group Wet Wet Wet are the first British band to sponsor a football team after signing up for their home-town club, Clydebank FC. Cow & Gate is sponsoring GMTV’s weekly Mother and Baby series. Skoda Automobile… Continue reading Sponsorship Latest
Peter Overy is to be the new Marketing Manager for the Radio Times. Formerly Research Manager at JWT, and (more recently) an Associate Director at Research Consultancy BJM, Overy joins the Radio Times in mid-November. Denise Gardener, Research Manager at Barle Bogle Hegarty joins Leo Burnett’s Research department next week, continuing the recent exodus of… Continue reading Appointments
IPC’s TV Times is to reduce the number of pages it carries for advertising by eight, and will switch them to editorial from 16 October.The move comes in a bid to build circulation and provide better value for readers. There will also be editorial changes such as a new family section, which will include articles… Continue reading TV Times Loses Ad Pages
