Linford Christie’s winning run in the 100m final at Stuttgart on 15 August boosted BBC1’s ratings to 11.5m viewers.This was the highest audience for any single BBC1 programme in its week except for Eastenders. During that week BBC1 claimed 33.2% of the total television audience, with ITV’s share dropping to 36.8% from over 40%.
WPP, the advertising group which owns J Walter Thompson and Ogilvy & Mather has announced its interim pre-tax profits.Profits have risen 13-fold to £24.1m and revenues rose 16% to £699.7m.
The European is to change its editorial to become more analytical and business focused. This follows 14 job losses last week.The marketing manager Carina Pierre told MediaTel that there will not be any dramatic changes, but a gradual change in emphasis. The front page has already been altered to include a listing of companies contained… Continue reading European Changes Style
Carlsberg Export this week signs a deal with C4 to sponsor Italian Football. The deal worth about £1m will last one year and will tie the lager to 2 weekly programmes – Football Italia on Sundays and Gazetta Italia on Saturday mornings. WH Smith is to sponsor a new music series on Virgin 1215 called… Continue reading Radio And Television Sponsorship Latest
The last issue of the monthly ES magazine will be out on September 27. The Evening Standard weekly supplement which will come out on Fridays will be launched on October 22nd.The new supplement will be a weekly version of the ES magazine with a weekly TV listings guide.Evening Standard 071 938 6000
Zenith has issued the August update to their UK TV Forecasts to 2003.The key points of the update are as follows: General UK economic forecasts have been revised upwards, with the UK economy now expected to grow by almost 1.7% in real terms this year, with total advertising expenditure expected to grow by 2% and… Continue reading ZENITH UK TV FORECASTS TO 2003
September sees the launch of two new children’s titles; Marvel Comics are to launch James Bond Jnr, a fortnightly comic, and Dennis Publishing is launching Gladiators, a spin-off from the TV series.Gladiators launches on 2 September. The monthly A4 magazine will have a cover price of £1.95 and an initial print run of 120,000. The… Continue reading JAMES BOND JNR Vs GLADIATORS
The head of business affairs at ITN, Mark Young has left to work at the BBC. Earlier this year, the head of ITN Bob Phillis left to become deputy director-general of the BBC.These departures, together with the loss of the finance director, Clive Timms to the Royal Opera House, mean that the likely success of… Continue reading ITN Radio Bid In Trouble
Four PC Games titles are to launch in October and November.PC Action from Europress will launch at the end of October. The monthly will have a cover price of £3.95. The final details are still not decided, but the initial print run is estimated to be 60-70,000.The editorial content will be in a similar vein… Continue reading New PC Games Titles To Launch
The last issue of the monthly ES magazine will be out on September 27. The Evening Standard weekly supplement which will come out on Fridays will be launched on October 22nd.The new supplement will be a weekly version of the ES magazine with a weekly TV listings guide.Evening Standard 071 938 6000
