According to research company David Graham and Associates, ITV only just passed the 25% required for independent production in the period April to June 1993. 28.6% of the independently produced programmes failed to qualify under the terms of the quota; either because independents were required to use broadcasters’ facilities or because the producers had links… Continue reading ITV Just Fulfils Its Independent Quota
According to the first Establishment Survey of 1993, out this week, total net ITV homes continue to increase year on year with the latest figure up 0.9% on last year and a 2.0% increase on 1991. NET ITV HOMES Mar 91 Mar 92 Mar 93 N/W TOTAL 21581 21798 22015 The greatest increase in share… Continue reading TV Net Share Profiles
Adshel and Force 4 are joining forces to launch two new national campaigns in the 4-sheet format. This will allow advertisers a single-point of purchase.* FourCast: The FourCast campaign will be a national package of 7,500 sheets (75% on Adshel) built to ITV region weights and distributed within towns and cities.* FourStore: The FourStore campaign… Continue reading New 4-Sheet Campaigns
The combined ITV/C4 revenue figure for July has come in at £132.28m, a drop of £10.74m (-7.5%) on last month but only very slightly lower than the same period last year – £90,000 to be exact.The ITV/C4 revenue split below, shows C4 failing for the first month since January to increase its share of revenue:… Continue reading TV REVENUE FOR JULY
The following Jan – Jun’93 circulation figure has been released by ABC; TOTAL %CHANGE vs’92 UK/EIRE Womans Weekly 739,288 -14.5 711,537 The rest of the IPC Women’s Weeklies will be released shortly. For a full listing of all the latest figures released so far use Press Planner Quick Reports.
According to research company David Graham and Associates, ITV only just passed the 25% required for independent production in the period April to June 1993. 28.6% of the independently produced programmes failed to qualify under the terms of the quota; either because independents were required to use broadcasters’ facilities or because the producers had links… Continue reading ITV Just Fulfils Its Independent Quota
Yesterday BBC1 announced full details of the Screen One season, to be broadcast on Sunday evenings from September 5. These BBC made films are an attempt to win ratings from ITV on Sunday evenings. The ITV schedule is movie premieres and drama series.The £12m package includes films with Julie Walters, ‘Wide-eyed and Legless’ and ‘Bambine… Continue reading BBC Sunday Eve Battle
Yellow Pages is to sponsor LWT’s first division football coverage, The Sunday Match in a 30-week deal. Cockspur is to spend £80,000 on promotions at the Notting Hill Carnival at the end of the month; these will include sponsorship of Kiss FM’s carnival coverage.
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
The Radio Times, after losing its place as the country’s best-selling magazine to Reader’s Digest and What’s on TV, is to change its sales strategy.In order to be able to compete with the immediacy of national newspapers, The Radio Times will shorten its late page facility copy dates from 8 to 6 days at the… Continue reading Radio Times Sales Changes
