Zenith has issued the August update to their UK TV Forecasts to 2003.The key points of the update are as follows: General UK economic forecasts have been revised upwards, with the UK economy now expected to grow by almost 1.7% in real terms this year, with total advertising expenditure expected to grow by 2% and… Continue reading ZENITH UK TV FORECASTS TO 2003
Four PC Games titles are to launch in October and November.PC Action from Europress will launch at the end of October. The monthly will have a cover price of £3.95. The final details are still not decided, but the initial print run is estimated to be 60-70,000.The editorial content will be in a similar vein… Continue reading New PC Games Titles To Launch
The Sun newspaper, which cut its price from 25p to 20p six weeks ago, is to maintain the lower price for the rest of the year because of sales increases. Circulation figures for July were up 133,000 on figures for June.The Daily Telegraph has joined the price war following the Times’ price reduction in Kent;… Continue reading Sun To Maintain Price Cut
The ITV Network Centre has appointed Initiative Media Programming (IMP) to help test the feasibility of developing a computer system to evaluate the potential of new programmes.David Brennan, Controller of Audience Planning from September will be responsible for developing the system. Dick Emery, Director of Market Strategy said that the Network Centre needed “a completely… Continue reading ITV Programme Evaluation System
The Builder Group is to relaunch RIBA Journal, the Royal Institute of British Architects’ magazine, on 31 August.The relaunch comes 6 months after the Royal Institute of British Architects pulled out of the joint venture and the Builder Group assumed full ownership.The magazine was an institutional title but it will become more professional and news-orientated,… Continue reading Magazine Relaunches
The Cheltenham Newspapers group, owner of the Gloucestershire Echo and Gloucester Citizen is taking a major interest in local radio. It is a 20% investor in BIG AM and FM, the proposed stations of Broadcasting in Gloucestershire, one of the consortia which hopes to take the IR licence which has been readvertised in Gloucester.Oxford station… Continue reading Cheltenham Newspapers Radio Interest
According to research carried out by Oxford Economic Forecasting, the Chancellor Kenneth Clarke is likely to impose full-rate VAT on newspapers and magazines in the November budget.The research comes to the conclusion that the UK’s deficit is too large and that the only option for the Chancellor is to raise taxes. VAT of 17.5% on… Continue reading VAT On Newspapers Likely
The Sun newspaper, which cut its price from 25p to 20p six weeks ago, is to maintain the lower price for the rest of the year because of sales increases. Circulation figures for July were up 133,000 on figures for June.The Daily Telegraph has joined the price war following the Times’ price reduction in Kent;… Continue reading Sun To Maintain Price Cut
The Builder Group is to relaunch RIBA Journal, the Royal Institute of British Architects’ magazine, on 31 August.The relaunch comes 6 months after the Royal Institute of British Architects pulled out of the joint venture and the Builder Group assumed full ownership.The magazine was an institutional title but it will become more professional and news-orientated,… Continue reading Magazine Relaunches
The ITV Network Centre has appointed Initiative Media Programming (IMP) to help test the feasibility of developing a computer system to evaluate the potential of new programmes.David Brennan, Controller of Audience Planning from September will be responsible for developing the system. Dick Emery, Director of Market Strategy said that the Network Centre needed “a completely… Continue reading ITV Programme Evaluation System
