Gold Greenlees Trott plc and GGK Holdings have announced that they are forming a new advertising network, GGK/GGT Worldwide. The joint venture company will make its first investments in agencies currently wholly owned by GGKH but are considering further acquisition and development. Alec Kenny formerly of Kenny Lockett Booth, is joining Laing Henry this week… Continue reading Agency Snippets
A cinema advertisement for the Co-operative Bank achieved a recall level of 53%, according to Gallup research commissioned by RSA Advertising. The commercial, which emphasised the bank’s position against animal testing, prompted 1 in 4 of the respondents to say they would like to open an account with the bank.90% of those who recalled the… Continue reading Cinema Recall Research
Cinema admissions are continuing to increase with the average weekly admissions figure for May up by 5.7% year-on-year to 1.74m.Major films released in May included Indecent Proposal, Groundhog Day and Cop And A Half. This compares to Basic Instict, Howards End and Waynes World which were released in May 1992.The May figure is down on… Continue reading Cinema Admissions – May
Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
The BBC has announced it is to suspend its monthly health and fitness magazine BBC Good Health with the final issue appearing in July. Redwood, who publish the title, are refusing to comment on the decision other than to say it is a suspension rather than a closure.BBC Good Health launched into a relatively crowded… Continue reading BBC Good Health Suspended
C4’s top ten programmes ( one showing only) for week-ending 13th June include the last three episodes of Cheers.After heavy promotion of their “Cheers Weekend” Friday’s episode had 4.12m viewers, Saturday’s 3.54m and the final programme 4.87m. Not wanting to lose such an audience winner C4 continues to fill the regular Friday night slot with… Continue reading C4’s Final Toast To Cheers
Annie Rickard has taken over as chief executive at outdoor specialists, Harrison Salinson, succeeding David Harrison who will now take on the role of chairman.
The BBC has announced it is to suspend its monthly health and fitness magazine BBC Good Health with the final issue appearing in July. Redwood, who publish the title, are refusing to comment on the decision other than to say it is a suspension rather than a closure.BBC Good Health launched into a relatively crowded… Continue reading BBC Good Health Suspended
According to a report in Marketing Week this week the predicted takeover of Outdoor Focus by Concord Poster Group has been agreed. The declining poster specialist was launched in 1992 but started to go under towards the end of last year when it failed to accumulate business from shareholder agencies including CIA Media and Omnicom.… Continue reading Concord Stake In Focus Goes Ahead
