ITV plans to move News at Ten to an earlier slot (Newsline – 22/6) have met with strong resistance at Westminster where more than 50 MPs signed a motion condemning the move.Chief executives of the sixteen ITV companies are expected to ratify the change on July 5th. The ITV broadcast board has already agreed to… Continue reading Save The News At Ten Campaign
A cinema advertisement for the Co-operative Bank achieved a recall level of 53%, according to Gallup research commissioned by RSA Advertising. The commercial, which emphasised the bank’s position against animal testing, prompted 1 in 4 of the respondents to say they would like to open an account with the bank.90% of those who recalled the… Continue reading Cinema Recall Research
Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
Gold Greenlees Trott plc and GGK Holdings have announced that they are forming a new advertising network, GGK/GGT Worldwide. The joint venture company will make its first investments in agencies currently wholly owned by GGKH but are considering further acquisition and development. Alec Kenny formerly of Kenny Lockett Booth, is joining Laing Henry this week… Continue reading Agency Snippets
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Speaking to MediaTel this morning about recently leaked RAJAR data claiming that Virgin 1215 achieved a poor reach in May of 7%, Ellie Smith strongly denied that the station was worried about the final result to be released in August, claiming that internal figures have been very encouraging so far.If the figures are accurate then… Continue reading Virgin Denies Rajar Figures
According to a report in Marketing Week this week the predicted takeover of Outdoor Focus by Concord Poster Group has been agreed. The declining poster specialist was launched in 1992 but started to go under towards the end of last year when it failed to accumulate business from shareholder agencies including CIA Media and Omnicom.… Continue reading Concord Stake In Focus Goes Ahead
Annie Rickard has taken over as chief executive at outdoor specialists, Harrison Salinson, succeeding David Harrison who will now take on the role of chairman.
In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
