The Manchester Evening News is launching a free weekly magazine in September which aims to increase the circulation of the daily newspaper.The features magazine, printed on matt paper, will be distributed with the paper every Wednesday and will include lifestyle features which target 25-34 year olds.The paper currently has a circulation of 225,041 (ABC Jul-Dec92)… Continue reading Manchester Evening News Mag
Harmsworth Publishing has set up a unique sponsorship deal with Rover cars to back the first issue of its puzzle/celebrity style magazine, Guess Who!, due for release on July 8.Speaking to MediaTel this morning Andrew Warren believes that this angle will enable Harmsworth to approach advertisers for the next edition with a “proven track record”,… Continue reading Harmsworth Enters Celebrity Market
Morgan Grampian title, What’s New In Marketing, has closed, with the June issue being the last. The title was said to be financially unviable.. Centurion Press has taken over Geographical Magazine, published by BBC Magazines. The title had been losing sales, falling from 32,878 in 1990 to 27,629 for July to December 1992. The magazine… Continue reading Magazine Snippets..
Morgan Grampian title, What’s New In Marketing, has closed, with the June issue being the last. The title was said to be financially unviable.. Centurion Press has taken over Geographical Magazine, published by BBC Magazines. The title had been losing sales, falling from 32,878 in 1990 to 27,629 for July to December 1992. The magazine… Continue reading Magazine Snippets..
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
The Manchester Evening News is launching a free weekly magazine in September which aims to increase the circulation of the daily newspaper.The features magazine, printed on matt paper, will be distributed with the paper every Wednesday and will include lifestyle features which target 25-34 year olds.The paper currently has a circulation of 225,041 (ABC Jul-Dec92)… Continue reading Manchester Evening News Mag
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
The Daily and Sunday Express are to sponsor events and exhibits at the Royal Show which takes place at Stoneleigh between 5-8th July. These include a fashion event, Countryside Days, Young Countrywoman of the Year Award and a Japanese and Chinese style garden.
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
