National Readership Surveys Ltd (NRS) has just released details of daily and weekly viewership of Teletext and Ceefax, giving top line data of January to March 1993. A summary of the net viewing is given below: All Adults 000’s % Unweighted Sample 9445 Estimated Pop. 15+ 45300 Net Ceefax BBC1&2 Used Yesterday 6725 15 Used… Continue reading Teletext & Ceefax Figures From NRS
Ian Hay Davison has been appointed non- executive chairman of Newspaper Publishing having been a non-executive director of the company since 1986.
Broadcast Data Systems (BDS) is shortly to introduce Radio Tracking Studies in the UK, based on those currently used in the US. Alistair Whitmore, of BDS, explained the concept and its application at yesterday’s Radio Fights Back conference.The idea was first developed in 1986 to record airplay, it has since been extended to measure ads… Continue reading Radio Fights Back – Tracking Studies
Rajar director, Roger Gane, reviewed some of the issues concerned in the methodology of the new survey at yesterday’s Radio Fights Back conference. He began by emphasising that for the first time there is now an ‘agreed currency’ for the industry.While Rajar does have a number of characteristics in common with the old survey, Jicrar,… Continue reading Radio Fights Back – Rajar
US pay- television company, Flextech, has taken a 39% stake in The Family Channel, headed by Pat Robertson and due to launch on Astra on September 1. The deal has been valued at £3m, with sources within the company predicting that the channel will be profitable within its first 18 months. Shares in Flextech rose… Continue reading Flextech Takes Stake In Family Channel
Centaur Conferences is running a radio conference today entitled ‘Radio Fights Back’, discussing topics which include ‘RAJAR – What the Data Has Shown’, ‘ How Radio Can Work For Advertisers’, ‘ National vs Local- A Battle To Death’. John Pearson of Virgin 1215 and Roger Gane director of RAJAR, will be amongst the speakers.
April estimates of TV revenue came in at £149,440,000 an increase of 6.7% on the same period last year, aswell as a 6.8% improvement of last month’s total. ITV’s revenue showed a month on month increase of 7.6% compared to Channel 4’s 3.3% rise; revenue for each stands at £122,970,000 and £26,480,000 respectively. Channel 4’s… Continue reading TV Round Up – April
Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
National Heritage secretary, Peter Brooke, is looking into the possibility of changing broadcasting rules which prevent individual ITV companies from taking over each other. Within the 1990 Broadcasting Act it deems the 14 regional companies as “large”, and therefore unable to iniatiate take- overs.Brooke realises this could result in future problems for certain ITV companies… Continue reading ITV Companies In Policy Change
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