As reported in the most recent edition of Marketing Week (28/5) Saatchi & Saatchi has ousted J Walter Thompson from the top slot as number one agency in terms of total expenditure (Register MEAL figures). WCRS rose up six places since last year jumping from 18th to 12th on the list.Total expenditure – Press &… Continue reading Top Agencies According To Register Meal
Persil has set up a £1m sponsorship deal to back a fitness campaign for children, called Persil Funfit. The scheme will target three to 11-year olds and was organised by the British Amateur Gymnastics Association. The sponsorship deal was set up by Alan Pascoe Associates, the sports sponsor- ship consultancy.
McCann Erickson has appointed Tracy Lovatt as media planning director, in an extension of the agencies media department. Lovatt will work in conjuction with Mike Yershon, who took on the role of media director with the company nine months ago and immediately initiated structural changes.
Advertisers are much more likely to favour radio as a medium if they listen to it themselves, according to a recent survey conducted by the Radio Advertising Bureau. The Client Benchmark survey, based on questionaires sent to 600 national advertisers, found that those who do not listen to commercial stations were unsure if people actually… Continue reading RAB Client Attitudes To Radio Survey
Yorkshire-Tyne Tees Television has been cleared by the ITC of merging the Tyne Tees operation into Yorkshire TV at the expense of the channel’s autonomy. Complaints by Ann Clwyd, the shadow heritage secretary led to the commissions’investigation (News – 19/4) on the basis that Tyne Tees had a separate regional franchise and should keep its… Continue reading Tyne Tees Cleared By ITC
Britain spends a total of £1.4bn a year on watching films but less than £300m of this is spent at the cinema, according to the latest Cultural Trends report published today. The remaining £1.1bn is spent on video hire and subscriptions to television film channels.The estimated total cinema audience last year was 101m with more… Continue reading Cultural Trends Report
Radio Clyde Holdings, the USM quoted broadcaster announced pre-tax profits of £1.53m in the six months to the end of March 1993. This is an increase of 81 per cent on the previous half year figure of £843,000.John Bowman, Finance Director, said “Local revenue is at a record level for us. National revenue is recovering… Continue reading Radio Clyde Profits
Britain spends a total of £1.4bn a year on watching films but less than £300m of this is spent at the cinema, according to the latest Cultural Trends report published today. The remaining £1.1bn is spent on video hire and subscriptions to television film channels.The estimated total cinema audience last year was 101m with more… Continue reading Cultural Trends Report
Yorkshire-Tyne Tees Television has been cleared by the ITC of merging the Tyne Tees operation into Yorkshire TV at the expense of the channel’s autonomy. Complaints by Ann Clwyd, the shadow heritage secretary led to the commissions’investigation (News – 19/4) on the basis that Tyne Tees had a separate regional franchise and should keep its… Continue reading Tyne Tees Cleared By ITC
Radio Clyde Holdings, the USM quoted broadcaster announced pre-tax profits of £1.53m in the six months to the end of March 1993. This is an increase of 81 per cent on the previous half year figure of £843,000.John Bowman, Finance Director, said “Local revenue is at a record level for us. National revenue is recovering… Continue reading Radio Clyde Profits
