Douglas Mcarthur, managing director of the Radio Advertising Bureau, believes that the radio industry is collaborating internally to market radio as an advertising brand and that the medium is presenting a united front against competitive media.McArthur, the keynote speaker at today’s Radio Fights Back conference, predicts that changes within the industry will encourage advertisers to… Continue reading Radio Fights Back – Keynote Speech
April estimates of TV revenue came in at £149,440,000 an increase of 6.7% on the same period last year, aswell as a 6.8% improvement of last month’s total. ITV’s revenue showed a month on month increase of 7.6% compared to Channel 4’s 3.3% rise; revenue for each stands at £122,970,000 and £26,480,000 respectively. Channel 4’s… Continue reading TV Round Up – April
Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
Capital Radio saw a fall in profits for the six months to March 1993, dropping from £6.29m to £4.65m. Operating costs fell to £10.4m and earnings per share from 6.3p to 4.6p. Sales for the station improved, rising to £14.5m from last period’s £14.2m, with turnover declining to £16.1m from £16.2m. Interim dividends stood at… Continue reading Capital Radio Profits
Thistle Hotels and Asics UK have set up a football sponsorship deal with Leeds worth more than £2m over two years. The deal includes a new strip which will be worn at away matches.
Northern & Shell’s March launch, OK! magazine, has shown considerable sales potential and will change from a monthly to a fortnightly later this year, it has been revealed. The publishing company is claiming first issue sales of 350,000 copies with the May edition following close behind it.Already in competition with celebrity magazine, Hello, which has… Continue reading OK! Doubles Its Chances
Kenneth Clarke has been named as the new Chancellor in a Cabinet shake-up.Environment secretary Michael Howard will succeed Mr Clarke at the Home Office.John Gummer replaces Howard, and Gillian Shephard takes over as new Agriculture secretary.
National Heritage secretary, Peter Brooke, is looking into the possibility of changing broadcasting rules which prevent individual ITV companies from taking over each other. Within the 1990 Broadcasting Act it deems the 14 regional companies as “large”, and therefore unable to iniatiate take- overs.Brooke realises this could result in future problems for certain ITV companies… Continue reading ITV Companies In Policy Change
BARB viewing figures for the week ending 16/5 show a 7.7% year on year increase in terrestrial viewing from 21 hours and 20 mins to 22 hours and 58 mins; representing the first real upward turn in this sector since the beginning of the year.The combined ITV and Channel 4 share of viewing rose by… Continue reading Terrestrial Viewing Shows Increase
A major factor in increasing ad revenue in the future will be the return to advertising by brands, according to a report this week by the Association of Media Independents, which forecasts the impact of the economy on revenue placing particular emphasis on TV advertising revenue.The report predicts that; ITV and Channel 4’s share of… Continue reading AMI Examines Ad Revenue To 2002
