Research advisor to the Advertising Association, Mike Waterson, told a Newspaper Society conference in Edinburgh yesterday that he believed newspaper advertising levels are set for major growth in the next two years, with very considerable increases in the next decade.He pointed out that : Television advertising has grown rapidly in the past year, showing growth… Continue reading Growth Predicted For Regional Papers
London Weekend Television has introduced an amendment to its rate card which allows airtime to be purchased for a commercial time length of fifteen seconds. It will be available in a multiple or multiples of two fifteen second spots per break and will be priced at 0.7 per spot of the current 30 second rates.
The Institute of Practitioners in Advertising (IPA) has published an updated version of its ‘Suggested provisions for use in agency/client agreements’.Commenting on the new edition, IPA director general, Nick Phillips says “Now more than ever it is essential for IPA agencies to have clear written agreements with clients covering all the key issues of agency… Continue reading IPA Publishes Client Agreement Advice
Since the beginning of the year a batch of new broadcast sponsorship deals have been finalised.ITV and Diet Coke combined to bring the network the ‘Diet Coke Movie Premiere’, billed as the biggest ever single sponsorship deal. The latest addition to the field comes from BT, which is to sponsor the ten week run of… Continue reading TV Sponsorship Report
Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include: 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly Two thirds of… Continue reading Media Audits Advertisers’ Survey
The individual responsibilities of the RAJAR executive team have been selected and are as follows: Erhard Meier: Survey director and managing director of RSL Media Steven Finch: Group Head responsible for research and technical standards, survey design, developments and enhancements Hilary Jones: Client Services Manager responsible for customer support, special analyses and report admin. Andy… Continue reading Rajar Executive Team
..Gold Greenlees Trott is understood to be in final talks with The Media Business discussing a takeover deal which would give the two agencies joint billings of around £85m….Media director at Poulter Communications, Mike Rosser, has left the Leeds-based company due to a cost cutting operation within the company…. Simon Andrews has quit his position… Continue reading Agency Snippets..
The future of Independent Radio Sales now seems more secure, with the announcement that Kiss FM has decided to set up a national sales team based at the sales house. Kiss will use IRS’ sellers and will in return inject cash into the company. The sales team will be headed by Clive Jordan and is… Continue reading Kiss FM Sets Up National Sales Team
Business-to-business company Publishing & Media Group, is set to launch three consumer titles, the first being Gourmet Reserve, due for release on April 30.The full colour monthly glossy is aimed at ABC1 men and women, with an estimated launch print run of 102,000, and a cover price of £2.50. The new 120 page title is… Continue reading P&M To Launch Into Consumer Magazines
Northern & Shell’s most recent launch, OK!, is to sponsor the Fashion Theatre, a fashion show to take place over three days in Battersea Park at the end of this month.
