..Gold Greenlees Trott is understood to be in final talks with The Media Business discussing a takeover deal which would give the two agencies joint billings of around £85m….Media director at Poulter Communications, Mike Rosser, has left the Leeds-based company due to a cost cutting operation within the company…. Simon Andrews has quit his position… Continue reading Agency Snippets..
GMTV achieved an average peak quarter hour audience in the week ending 11/4 of 2.2m – its highest since it began broadcasting. The increase has been attributed to children watching during their Easter break. The channel’s reach also improved to its best ever figure of 14.1m. GMTV Peak Qtr Hr Reach w/e M/Fri S/Sun M/Sun… Continue reading GMTV Achieves Peak Over Easter
Thomson Free Newspapers plans to dispose of another 7 of its Herald & Post titles before the end of the month, with Midland Independent Newspapers (MIN) in the forefront as potential buyers. MIN bought eight free newspapers from the regional company last month and the latest titles will cover Corby, Kettering, Northampton, Stamford, Daventry, Wellingborough,… Continue reading Herald & Post Titles Continue Sale
According to press speculation the BBC is planning to launch 3 new satellite channels on Astra 1d next year – one news channel, one children’s and one documentary. It is thought that all channels will take advertising. Additionally the BBC has been in talks with UK Gold investors; Thames, Cox Enterprises and TCI with regard… Continue reading New Satellite Channels For BBC
A spokesperson at Bauer publishing confirmed to MediaTel this morning that the company has set up a new package for advertisers which involves selling across its three titles, Take a Break, Bella and TV Quick.Elaine Luff has been appointed as group sales director of The Publishing Consultancy, which handles UK sales for Bauer. Luff will… Continue reading Bauer To Sell Across Three Titles
Pickwick UK will sponsor one week of Cuddle on the Couch, a syndicated show on Chiltern Radio.
Sponsorship Research International has been set up by ISL Marketing, the sports events consultancy, in an attempt to gather sponsorship research and provide data on event and broadcast sponsorship globally. The new company aims to compile research reports which will be available to its clients as well as keeping tabs on the outcome of sponsorship… Continue reading Sponsorship Company Launched By ISL
Chris Powell, newly appointed President of the Institute of Practioners in Advertising, made his inaugural speech at the members lunch today, outlining the priorities for the Association under his two-year Presidency.“If we are successful in building belief in the worth of advertising” he says “we can look forward to a period where harmful pressure on… Continue reading Powell Outlines IPA Future Plans
The Football League is to lose out on over £80,000 in television fees because of a decision to reschedule Sunday’s first division match between Portsmouth and Wolves, now to take place on Saturday. Difficulties began when Portsmouth defender Kit Symons was asked to play for Wales in their World Cup Qualifier against RCS next week,… Continue reading ITV & FA In Schedule Row
The Incorporated Society of British Advertisers has issued its Best Practice in Sponsorship Guidelines this week which aims to improve business relations between clients and agencies.The recommendations include general information explaining sponsorship and gives advice on what the client should expect from a sponsorship contract. The book specifically concentrates on broadcast sponsorship as it is… Continue reading ISBA Issues Sponsorship Guidelines
