Following ITV’s recent decision to revamp Children’s ITV it has now been announced that children’s programmes will be included in sponsorship packages, with Saturday morning show Gimme 5 being the first up for grabs. What’s Up Doc, due to take over from Gimme 5 in August will also be available for sponsorship.
Central Television’s pre-tax profits for the year ending December 31 1992 are as follows:Pre-tax profit: £41.06m (£42.45m)Earnings per share: 94.4p (56.1p)Turnover: £333.19m (£306.65m).
Brewing company, Courage Ltd, has renewed its backing of the Rugby Union Club championship in a deal worth £7m.
Virgin Radio is offering charities the chance to advertise free of charge from April 1 to 30, the station’s official launch date. The Radio Authority has demanded that no paid-for advertising should be transmitted during the test period, so Richard Branson is offering the transmission time to charitable organisations.The Royal Mail, meanwhile, will be the… Continue reading Virgin Radio Offers Free Advertising
The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
This week sees the launch of two new gardening magazines, the monthly Your Garden from IPC and the bi-monthly Gardens Illustrated from John Brown Publishing. In their media packs both publishers emphasize that the gardening market is growing and that there is room for the new titles.The existing gardening press is split into two groups,… Continue reading Gardening Press Overview
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
Shares in Thames Television were suspended yesterday, following revelations that the Pearson Group is interested in taking over the production company (Newsline 30/3).As well as announcing the proposed takeover, Thames is now expected to reveal that it is making a write-down on the value of its US subsidiary, Reeves Entertainment, clearing the way for future… Continue reading Thames Shares Suspended
The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
