The Milton Keynes Herald & Post is being given a change of image by its publishers, Thomson Free Newspapers, in an attempt to target specific readers and heighten the profile of the paper.Both editorial and design will undergo radical changes as it begins to cover specialist topics and introduce individual sections. One target group which… Continue reading Herald & Post Revamp For TFN
Gruner & Jahr is launching its latest findings on the women’s monthly magazine market, concentrating on 15 top titles including Company and Cosmopolitan. The report, which revealed that 80% of those surveyed found advertising in Vogue interesting, can be accessed on MediaTel as soon as it is available.
ITV has signed a seven-figure deal with world heavyweight champion Riddick Bowe. The contract will cover broadcasts of the fighter’s next five matches, which will be shown as part of the Saturday Night Big Fight live show.
Following Capital Radio’s takeover bid for the Midland Radio Group last week, Capital’s sales house MSM has picked up the airtime sales for the Midland stations. The stations, which include Trent, Leicester Sound, BRMB and Mercia, move from IRS (Newsline 22/1).MSM: 071 383 3000
Contrary to reports in this week’s trade press Reed Business Publishing will not be closing its monthly title IBM Computer Today in March. A spokesman at Reed confirmed that there will be a redesign in April but it will not undergo any radical change.
Speaking at a satellite conference in London yesterday Craig Pearman, managing director of Media Airtime Sales, claimed that ITV is confident in its stance against satellite competition, with the belief being that there is adequate room for all players in the field.Mr Pearman says that satellite’s gradual move to subscription will limit its audience, making… Continue reading ITV Not Phased By Satellite Competition
Jackie Dickens, vice-chairman of Leo Burnett, has been appointed a member of the 12-strong panel of the Advertising Standards Authority. She replaces Winston Fletcher, chairman of Delaney Fletcher Slaymaker Delaney Bozell who has stepped down from his seat.
Following Capital Radio’s takeover bid for the Midland Radio Group last week, Capital’s sales house MSM has picked up the airtime sales for the Midland stations. The stations, which include Trent, Leicester Sound, BRMB and Mercia, move from IRS (Newsline 22/1).MSM: 071 383 3000
Contrary to reports in this week’s trade press Reed Business Publishing will not be closing its monthly title IBM Computer Today in March. A spokesman at Reed confirmed that there will be a redesign in April but it will not undergo any radical change.
Virgin Radio has appointed Media Link to handle sales in Manchester and Scotland. The station also has a 12-strong sales team working under sales director John Pearson.Media Link: 031 220 8282
