Over three months before it is due to go on the air Virgin Radio is already securing deals with national advertisers, some of whom will make their radio debuts on April 30 when the station begins transmission.Carling Black Label was first to book airtime, with McDonalds and Express Newspapers also keen to advertise over the… Continue reading Virgin Pulls In Clients
MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
Latest predictions show that Classic FM could be giving itself a well deserved pat on the back on Friday when the RAJAR figures are released, giving sceptics cause to eat their words. It is estimated that the station has attracted over 4m listeners a week since it launched in September, more than 30% greater than… Continue reading Classic Figures For Radio Station
The first full Youth TGI survey will appear at the end of September (fieldwork April – June).A pilot study was carried out last year, backed by 30 sponsors paying £1,000 each. The go-ahead for the full survey had been dependent on further sponsorship agreement, which has now been secured. Sponsors include agencies, media owners and… Continue reading Youth TGI Survey For September
Since giving up its ITV licence at the beginning of this month, Thames TV has been testing the industry water in an attempt to set itself up as an independent producer to serve existing television channels. A deal has now been settled between the TV company and International Artistes to co-produce material for ITV, BBC… Continue reading Thames To Supply Former Competitors
As ever the confusion about the actual size of the UK satellite market continues amid allegations made at the weekend by The Independent on Sunday that the satellite market was in fact shrinking.Figures given to MediaTel by each of the main industry data sources; BARB and Continental Research, would not however seem to bear this… Continue reading BARB vs Continental Research – Satellite Universe Figures
Latest predictions show that Classic FM could be giving itself a well deserved pat on the back on Friday when the RAJAR figures are released, giving sceptics cause to eat their words. It is estimated that the station has attracted over 4m listeners a week since it launched in September, more than 30% greater than… Continue reading Classic Figures For Radio Station
The Coca-Cola Cup final on April 18 will not kick off until 5pm due to a compromise between the Football League and ITV, who wanted to screen the World Rugby Sevens during the afternoon. To satisfy fans the League refused to allow the match at a later time.
