67% of the UK’s top 40 media buying companies are more confident about business in 1993 than they were in January of last year, according to a recent survey by Logie Bradshaw Media (LBM) on advertising prospects for the next 12 months.Advertising agencies made up the bulk of those interviewed and emerged more positive for… Continue reading LBM Survey Shows Positive Results
Dundee-based publisher, DC Thomson is launching a new teenage girls magazine called Shout! on March 6, aimed at the 13-15 age bracket. The 56 page colour title will be published fortnightly and has planned an initial print run of 250,000. London advertising for the magazine is being handled by A Plus Media.Page Mono: £3250 Page… Continue reading Shout! For DC Thomson
In an attempt to lure European advertisers to our screens, LWT and Carlton Television have set up a TV sales company to perform the task – proving to them that London is a very important market with a reach of 11 million people.Among statistics quoted to advertisers is the fact that our capital accounts for… Continue reading Carlton/LWT Set Up Euro Venture
ITV is planning a one-day conference on February 3 aimed at media planners in agencies and account handlers to help improve their understanding of the UK television market.The conference, How ITV Works, will include speakers such as Andy Tilley from Zenith and Jon Marchant from Granada Television. Audience research, planning a television campaign and the… Continue reading How ITV Works; One-Day Conference
It is not only angered Radio 4 long wave listeners who believe the BBC’s plans for a 24-hour news service is a bad move, according to “Airing the Future” a debate on the future of the BBC, broadcast on Radio 4 yesterday. Charles Wheeler, a broadcaster with the corporation for many years believes it is… Continue reading BBC News Service Gets Mixed Response
The coastal edition of the Evening Leader has closed due to low sales, following attempts last year to boost the paper in the area. The Wrexham and Mold editions are showing signals of success with both gaining a recent increase in circulation.
A spokesperson for UK Gold told MediaTel this morning that rumours of a relaunch for the vintage satellite channel are ‘completely untrue’, claiming that UK Gold chiefs are satisfied with recent viewing figures and are in no way questioning the channel’s future.A report in Sunday’s Independent implied that repeats of soaps such as Eastenders and… Continue reading UK Gold Attempting To Up Ratings?
Future Publishing is set to launch a monthly caravan magazine entitled Caravan Plus, which is due for release in mid-Febuary.The A4, full-colour, glossy magazine will cover articles on touring caravans cars, motor homes and lifestyles, aiming for a younger age group than other caravan titles available on the market today.With a print run of 75,000,… Continue reading Future For Caravans
The High Wycombe and Watford divisions of Westminster Press have been retitled the Free Press Group and will be made up of the Bucks Free Press Group, the Watford & St Albans Observers and the Hendon Times. The papers will share production and administration costs but intend to operate at their current bases.
TMP Communications is launching a new sports title in the spring, aiming at boys in the 11-16 age range. The full colour magazine, which will cost £1.95, will have a print run of 100,000 and aims to concentrate mainly on rugby, cricket and football. Chris Hunt has been named as the editor of the title.… Continue reading Mega Sports Title For TMP
