A new television campaign for UK Gold will attempt to draw in dish subscribers who are not making use of the service, with help at hand for those who are having trouble tracking down the channel. UK Gold hopes that the campaign will help to increase its share to 1.5% of commercial viewing.
Barkers Scotland has won the £1.5m account with the Smiley tyre and exhaust centres. The account is another which was originally placed with Hall Advertising, due to close in March (Newsline 21/12).
The Commons health committee is putting the Government under intense pressure to place a statutory ban on all tobacco advertising, pointing to recent evidence which suggests that a ban would drastically decrease the amount of smokers, especially amongst teenagers.In response to the Smee Report linking up cigarette advertising with numbers of smokers, the Newspaper Society… Continue reading Tobacco Ads Backed By NS
Publishing director of Good Housekeeping, Joan Barrell is to retire in June and will be replaced by Liz Kershaw, Publisher of Harpers & Queen.Barrell will remain with the company in the role of Magazine Development Consultant. Esquire Publisher Jamie Bill replaces Kershaw at Harpers and Queen, and John Wisbey, currently the title’s Ad Director, is… Continue reading Shake-Up At National Magazines
Despite the results of a poll carried out by Teletext in which 68% of viewers wanted to see TV-am brought back, and only 2% stated GMTV as being their favourite breakfast programme, GMTV’s first full week viewing figures are encouraging.The peak quarter hour average audience Monday-Friday increased by 700,000 to 3m (w/e 10/1/93) from 2.3m… Continue reading GMTV – First Week’s Viewing Figures
The Independent is looking into the possibility of introducing a ‘new look’ for the paper, to take place at the end of April. Details are being kept under wraps for the moment with managing editor, Charlie Burgess commenting that he has a lot of ideas for the future of the paper but none that he… Continue reading Independent Considering A Redesign
The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
