The government has dropped the controversial “contiguity rule” which would have prevented dual ownership of adjacent TV franchise areas, and has re-defined as large all areas except TSW, Border, Grampian, Ulster, Channel and Tyne Tees. Licence holders can now own up to one large and one small franchise plus 20% of a third licence and… Continue reading Government Rethink On TV Licences
ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push
Hamfield Publications have appointed WCRS (071-242 2800) to handle the £4m launch of TV Plus.
Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.
Granada Television (071 734 8080) has issued a new rate card, effective from 1 January 1991. There are very few changes on the new rate card, with all rates remaining the same. Cancellation penalties have been increased and Annual Volume Discounts have been introduced: Volume Discount: Discount £4,500,000 2.5% £7,300,000 5.0% £10,000,000 7.5% £13,500,000 10.0%
TVMM (071 486 4311) has issued a new rate card for Grampian Television, with effect from 1 January 1991. The spot rate structure for both ITV and Channel 4 has been simplified, with rate levels being reduced and time segments for ITV being cut from 6 to 3. Peak time for ITV is no longer… Continue reading New Grampian Rate Card
Allied-Lyons has centralised all of its TV, press and radio buying, worth £45m, through Zenith Media. The move creates one of the UK’s largest centralised media buying accounts and comes in the same week that Saatchis is expected to announce a net loss in profits when preliminary results are released tomorrow. Allied-Lyons is also centralising… Continue reading Allied-Lyons Centralises Media
The Irish Times has announced a profit of £IR3.6m for its trading year 1989. The increase is mainly attributed to a large increase in property and appointment advertising.Hot Press, Ireland’s long established music publication with a circulation of 19,000, has appointed Newspaper Representations (071-831 8864) to handle UK advertising sales.Nni Advertising PrizeThe National Newspapers of… Continue reading Irish Times Profits
Young and Rubicam are looking to make around a dozen redundancies from their main agency. No more details are available at present. Meanwhile KHBB has made four people redundant in its creative department. A further 9 people have resigned from WCRS following the restructure that left 20 people redundant last week.
Chiltern Radio has announced profits of £1.3m for the year to September 30, this represents an increase of 35% on the previous year. The Chiltern network, which covers the Northern Home Counties area, intends to expand by applying for some of the 30 new stations the Radio Authority will advertise next year.
