Squires Robertson Gill have opened a new office in Cardiff; the first media independent to operate in South Wales. Speaking to MediaTel today Managing Director of SRG London Mike Gill said: “The main reason for opening the office was to take advantage of the available media talent in the area.”The office is run by Peter… Continue reading SRG Open Cardiff Office
The director general of the Cable Authority, Jon Davey, speaking at the Financial Times Conference on ‘Investm- ent Opportunities in British Broadcasting’, yesterday set out four guidelines controlling the sale or takeover of cable franchises. Davey said the following guidelines are likely to be adopted by the ITC next January:(1) Any change of ownership requires… Continue reading Cable Franchise Guidelines
Kiss FM has released its first audience research data based on a survey conducted by Audience Selection to JICRAR specifications. The telephone survey, involving 1000 people aged 10+, found that the station has a weekly audience of 0.75m and that 60% of this audience are aged 15-24. Weekly Reach By Age Group: 15-34 – 17%… Continue reading Kiss FM Research
Maxwell Specialist Magazines (081-699 9949) has bought two of the five titles Croftward (071-278 0333) put up for sale in August. (Newsline 23/8) The monthlies Read and Destroy and Amiga User International will be published by MSM from the November issues.
The Media Partnership has set up Media Partnership Research which is already operational in France, and plans to create a network of media research companies across Europe. The French set up has ex-Eurocom man Jean-Louis Laborie as President and Managing Director. The agencies involved in France are BDDP, CLM/BBDO, DDB, RSCG/ Liberte Media, JWT, O&M,… Continue reading Media Partnership Research
The GWR Group has published its second Independent Radio Industry Report focussing on the potential of radio in the 1990s. The report includes contributions from Radio Clyde, Capital Radio and Saatchi & Saatchi. Among its findings is the prediction that radio’s share of ad spend will grow from 2.1% to 2.6% by 1995 and that… Continue reading GWR Radio Report
Former Allen Brady and Marsh media planning director Bob Nowak has been appointed commercial director of sales and marketing at AGB (081 997 8484).
The Association Of Media Independents has altered its membership rules so that independents with 20% or more of their shares owned by working directors can become members; only fully independent companies had been admitted previously
The House of Lords last night defeated an attempt to impose stricter controls on cross-ownership of satellite TV and newspapers. The main stumbling block proved to be the fact that the rules would not extend to non-domestic services such as Rupert Murdoch’s Sky Television.
Capital Radio has launched the Capital Radio Campaign Evaluation Service, a new permanent panel of Londoners, enabling advertisers to research their campaigns on both the FM and Gold services. Drawing on Capital’s previous research experience the panel will be made up of 10,000 individuals from which a sample from any particular target group can be… Continue reading Capital Radio Evaluation Service
