Partner content | The Media Leader Podcast | Cannes Lions 2026
News UK’s The Sun is one of many titles to embrace video in recent months.
According to the publisher, its videos have driven 60m views and a 110% increase in returning viewers. Its movement into video has also helped secure new sponsors, including Allwyn, DAZN, Betfair, Cardfactory and 32Red.
Owen Griffiths is the commercial revenue director of The Sun.
At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with him to discuss The Sun’s video strategy, what makes the publisher’s output unique, and how the FIFA World Cup is driving growth this year.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Thanks to our production partners, Trisonic, for editing this episode. Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience.
Highlights
1:25: Takeaways for publishers from Cannes: Positioning journalists as creators
2:15: Expanding video for editorial and commercial purposes
6:00: The Sun‘s first “video-first” and AI-powered World Cup
7:29: Is AI a threat to publishers, or an opportunity?
8:37: How do journalists feel about becoming creators?
9:54: H2 plans: New video experience in beta, expanding membership, growing in the US
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