O2 unveils pre-loaded apps opportunity

O2 has announced plans to pre-install eBay apps on its smartphones in a multi-year deal that will launch in the UK this summer.

O2 unveiled its new plans at the annual Mobile World Congress in Barcelona this week, which will see it take a cut of any transactions made on the pre-loaded app.

The mobile operator hopes to replicate the deal with other brands, giving companies the chance to feature in its pre-installed app folder, which customers will be able to transfer to upgraded handsets and other devices including connected TVs, according to Marketing Week.

Glyn Povah, head of content marketing at O2, said: “My main objective is to get brands that customers know and love in front of them. We will work with brands to drive value, through preloaded apps or in the app store folder so that access for customers is easy.”

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