By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.

The ruthless commentary surrounding Rachel Reeves underlines how women’s emotions are still weaponised against them.

While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.

Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?

From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.

It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.

As an industry, we prioritise empty platitudes over tangible policy. Remote working is vital to levelling the playing field for diverse talent — why are we pretending otherwise?

For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.

We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.

The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.