David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.
Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.
Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.
Christian Juhl will take on the role of president, corporate development.