106m requests for BBC Olympic video content

The BBC’s Olympic coverage was a huge success, not just for TV but also for digital and mobile. The corporation logged 34.6 million cumulative online users – with a peak daily total of 7.3 million on 5 August – by the end of Saturday, just as the Games came to a close.

Its Red Button digital TV service attracted 23.8 million cumulative users, with a peak of 8.5 million on Sunday 29 July.

The BBC said that over a 24 hour period on the busiest Olympic days, Olympic traffic to bbc.co.uk exceeded that for the entire BBC coverage of FIFA World Cup 2010 games.

In total there were over 106 million requests for BBC Olympic video content across all online platforms. BBC Sport Online’s most requested live video stream was for the Tennis Singles Finals, with 820,000 requests.

Video content on mobile totalled 12 million requests across the whole of the Games. The BBC’s mobile site and app attracted over 9.2 million browsers, with 2.3 million browsers via tablets.

BBC TV coverage of the London Games is thought to have reached 51.9 million people.

In his latest article, Jim Marshall said: “The BBC did a wonderful job. For me, the overall winner and hero of London 2012 was good old TV – or more specifically digital TV.” Last week, half way through the Games, Greg Grimmer commented: “Unarguably the BBC is having a truly great games.”

Read the full Telecom TV article here.