12.3 Million Go Online Via Mobiles In June

A total of 12.3 million people used their mobile phone to access the internet in the UK during June 2006, according to new figures announced today by the Mobile Data Association (MDA).

This figure means that close to 20% of mobile phone users are now regularly using the WAP capability on their phones to download ringtones, games, wallpapers or to simply browse the internet whilst on the move.

The MDA says that over the past couple of years the UK’s Network operators have been striving to make the mobile internet easier than ever to use, and by providing more dynamic services and easy to understand pricing models, more and more people are beginning to discover their mobile phone’s full potential.

The MDA now plans to issue mobile internet user figures on a monthly basis. Having previously issued figures relating to the number of WAP page impressions viewed, the method for counting has been revised to give a clearer picture of how many people are accessing the service each month, rather than how many pages a certain number may have viewed.

The MDA previously revealed that 112 SMS text messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion (see Record Text Message Figures For June).

Mobile Data Association: 01922 419600 www.mda-mobiledata.org