12Snap Gets Bubbly With New SMS Ad Campaign

12Snap is to launch an SMS ad campaign to promote Allied Domecq’s Champagne Mumm to “affluent” consumers.

The campaign, which has been created and produced by integrated marketing agency 141, is designed raise brand awareness of Allied Domecq’s brand of Champagne and will offer consumers the chance to win a trip to the Italian Grand Prix every time they buy a bottle or a glass of Champagne Mumm.

Consumers taking part in the competition will be required to text a code found in a special branded envelope to see if they have won a prize. They will then receive an instant text reply telling them if they have been successful.

Commenting on the competition, Anne de Kerckhove, managing director, 12snap UK said: “Text message competitions are becoming increasingly popular because they can be played anywhere, at anytime and players receive an instant response. After having successfully run other big brand campaigns targeting more mature text users.”

Paul Woodward, brand director of Allied Domecq Spirits & Wines (UK) added: “Mobile marketing has become a highly effective media to reach an audience and is equally relevant for aspirational brands such as Champagne Mumm. Working with 12snap via our marketing agency 141 provided an opportunity to run a promotion with real time responses required to meet consumers expectations.”

Last week Flytxt launched an SMS advertising campaign to promote the WKD drinks brand among 18-25 year-old football fans. The campaign offers consumers the chance to win football strips and other sports-related prizes by texting a code found on the peel-and-reveal labels of selected WKD bottles (see Flytxt Launches SMS Competition For Football Fans).

12Snap: 020 7534 7300 www.12snap.com

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