Details have just been released on the 1996 European Advertising Effectiveness Symposium, “How Advertising Works”, to be held on 23-24 May in Lisbon.
The conference addresses the issues of evaluating the contribution that advertising makes to company profitability. Speakers include Sally Ford- Hutchinson, Executive Planning Director from DMB&B, Philippe Vincent, President of Lintas, Portugal, “Assessing effective advertising in small markets.” Dina Raimondi from TMP Europe will give a paper entitled “Optimising the media plan for effective advertising”, and Phil Gullen of Carat Research will speak on “How ads work on TV – What is the value of repeated exposure?”.
For full details please contact ASI: 01273 772741
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