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1996 TV Ratecards – Indexed Spot Lengths (30″=100)
All television ratecards for 1996 are now finally published, and they show that Contractors have made very few changes to ratecard rates for 1996. The indexed spot lengths, where 30 seconds equal 100, show many similarities to 1995.
* Laser sales 10″ rate for its stations has a slightly higher index than others at 60.
* All stations, with the exception of Carlton and Central, have slightly increased their 50″ rate – now for most indexing at 167.
* GMTV continues to sell pro-rata.
| 10″ | 20″ | 30″ | 40″ | 50″ | 60″ | ||
|---|---|---|---|---|---|---|---|
| Carlton | Carlton | 50 | 83 | 100 | 133 | 166 | 200 |
| Central | 50 | 83 | 100 | 133 | 166 | 200 | |
| Laser | LWT | 60 | 80 | 100 | 133 | 167 | 200 |
| Granada | 60 | 80 | 100 | 133 | 167 | 200 | |
| Border | 60 | 80 | 100 | 133 | 167 | 200 | |
| NByNW | 60 | 80 | 100 | 133 | 167 | 200 | |
| YTTV | 60 | 80 | 100 | 133 | 167 | 200 | |
| TSMS | Anglia | 50 | 83 | 100 | 133 | 167 | 200 |
| Grampian | 50 | 83 | 100 | 133 | 167 | 200 | |
| HTV | 50 | 83 | 100 | 133 | 167 | 200 | |
| Meridian | 50 | 83 | 100 | 133 | 167 | 200 | |
| STV | 50 | 83 | 100 | 133 | 167 | 200 | |
| S4C | 50 | 83 | 100 | 133 | 167 | 200 | |
| Ulster | 50 | 83 | 100 | 133 | 167 | 200 | |
| Westcntry | 50 | 83 | 100 | 133 | 167 | 200 | |
| GMTV | GMTV | 33 | 67 | 100 | 133 | 167 | 200 |
