1998 IPA Advertising Effectiveness Awards

The Insitute of Practitioners in Advertising (IPA) today released the shortlist for its 1998 Advertising Effectiveness Awards.

The thirty candidates that have been selected are listed below. They were chosen because the IPA believes they have ‘most clearly expressed new learning on the effects of advertising.’

• Saatchi & Saatchi – The Army
• Bartle Bogle Hegarty – Audi
• McCann-Erikson – Barcardi Breezers (Barcardi-Martini)
• Mother – Batchelors Supernoodles (Van den Bergh Foods)
• J Walter Thompson – Boots
• BMP DDB – Bud Ice (Anheuser Busch European Trade)
• BDH Comunications – The Chicago Town Pizza (Schwan’s Europe)
• Partners BDDH – Christian Aid
• BMP DDB – Clean & Clear (Johnson & Johnson)
• Young and Rubicam – Colgate (Colgate Palmolive)
• EURO RSCG Wnek Gosper – Direct Debit (BACS)
• Abbott Mead Vickers.BBDO – The Famous Grouse (Matthew Gloag & Son)
• WCRS – First Direct
• The Morgan Partnership – Forbo Nairn
• Young and Rubicam – Ford Galaxy (Ford Motor Company)
• Duckworth Finn Grubb Waters – HEA Drugs Education (Health Education Authority)
• The Bridge – Health Education Board For Scotland
• Saatchi & Saatchi – Imodium (Johnson & Johnson)
• Olgivy & Mather – Impulse (Elida Faberge)
• DMB&B – Littlewoods Pools (Littlewoods Leisure)
• BMP DDB – Marmite (Best Foods)
• BMP DDB – Meat and Livestock Commission
• BDH Comunications – North West Water
• Bartle Bogle Hegarty – Olivio (Van den Bergh Foods)
• Bartle Bogle Hegarty – One2One
• WCRS – Orange
• Abbott Mead Vickers.BBDO – Pizza Hut
• Bartle Bogle Hegarty – Polaroid (Polaroid Europe)
• BMP DDB – Volkswagen
• Bartle Bogle Hegarty – Wallis

The awards are sponsored by the Financial Times and The Marketing Forum, and are being held in association with ISBA, the Marketing Council and the Chartered Institute Of Marketing.

IPA: 0171 235 7020