2 Million Text Messages Sent Each Hour During September
Around 2 million person to person text messages were sent each hour during September bringing the monthly total to an all time high of £1.43bn, according to the latest figures from the Mobile Data Association (MDA).
September’s figure takes the daily average of SMS messages sent across the UK’s four GSM network operators to 48 million, an increase of 12 million on the same period the previous year and almost 30 million on September 2000.
According to the MDA, September’s increase may be due to the return to college for many students, the majority of whom own a mobile phone and find text messaging an ideal way to communicate with friends and relatives.
The MDA will announce the first WAP figures next week, on behalf of the O2, Orange, T-Mobile and Vodafone. The ‘WAP Operator’ initiative will issue monthly figures from October including number of WAP page impressions, WAP enabled handsets all supported by a dedicated WAP section within the text.it web site.
Mobile Data Association: 01922 419600 www.mda-mobiledata.org.uk
Recent SMS Stories from NewsLine SMS Ads Come Out Top With Younger Consumers BWB Marketing Launches Dream Text System Rivals Cashes In On Growing Demand For SMS Packages
Subscribers can access ten years of media news and analysis in the Archive