A cable channel devoted entirely to the weather is rumoured to be launched in the Spring. Press reports suggest that the Weather Network will be received in 1.5 million homes with cable television and will be run by Pelmorex, a Canadian company which has two weather channels in Canada and another in France.
The Met Office says weather forecasts are Britain’s third favourite television programme, and 80 per cent of the population watches bulletins five or more days a week.
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