3 Becomes Galaxy Radio’s First Podcast Advertiser

Mobile media company 3 will next week become the first podcast advertiser on the Galaxy radio network as part of a six figure package to promote 3’s new mobile messaging service.

3 is launching a new service that allows users to stay in touch with their friends by accessing email and messenger accounts on 3, in addition to sending SMS text messages.

3’s messages will run in all four Galaxy network podcasts and, in line with Chrysalis Radio policy, 3’s will be the only advertising featured.

The podcast messaging will run exclusively on Galaxy, alongside a four week radio airtime and promotion campaign which launched today.

Mindshare planned and bought the entire campaign, which includes airtime on other youth radio, TV, advertising, press, outdoor and digital.

Mark Rose, business director of the radio team at Mindshare, said: “The aim of the campaign is to hit people when they are out and about. Podcasts are seen as the ideal medium as many people will listen to them on the move. Galaxy podcasts were chosen for their quality content which will mean significant download numbers.”

Tom Laessing, senior account manager at Chrysalis Radio, added: “The early adopting nature of the podcast user is seen as the perfect potential user of the new 3 service and the brand fit with 3 and Galaxy is spot on. We’re delighted 3 have taken this opportunity to get involved in the exciting growth area that is podcasting on the Galaxy network.”

Chrysalis: 020 7221 2213 www.chrysalis.com