3D TV shipments up nearly 500% in 2011

According to new research from IHS iSuppli, worldwide shipments of 3D TVs are expected to increase 463% in 2011, reaching 23.4 million units.

The enormous growth figures are expected to continue, with 132% growth in shipments in 2012 to 54.2 million units. By 2014, global shipments will breach the 100-million-unit mark and then reach 159.2 million in 2015.

“In a major recalibration effort, television brands are changing strategies this year following lukewarm response to 3D in 2010 when consumers balked at the high price of sets and the lack of 3D content,” said Riddhi Patel, director for television systems and retail services, IHS.

“In 2011, however, brands are marketing 3D not as a must-have technology but as a desirable feature, similar to the approach they have taken with Internet connectivity.”

Read the full Advanced Television article here.