UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.
In general the survey found that advertising agencies usually fall into two camps. The first is positive about the opportunities within new media, conducting business through it, while the second is more pragmatic, expressing positive anticipation for the future, though without much interest.
A review of agency web sites found that, of the 20% which have a site, few were well implemented and most were not updated regularly. Many also appeared to have been set up in a flurry of publicity and then not touched again.
For a list of UK ad agency sites, click here.
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