Instagram ’58 times more engaging than Facebook’

Instagram is significantly more engaging than any other social networking platform, according to new research from Forrester.

Studying more than three million user interactions with 2,500 brand posts on seven social networks, the research revealed that while six of the seven networks achieved an engagement rate of less than 0.1%, Instagram posts generated a per-follower engagement rate of 4.21%.

The results mean that Instagram delivered the selected brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

Looking at a video that Red Bull posted on both Facebook and Instagram, Forrester found that after a few days the brand’s 43 million Facebook fans had liked the video just 2,600 times, while its 1.2 million Instagram followers had liked the video more than 36,000 times – a 0.006% likes-per-fan rate and 3% likes-per-fan rate, respectively.

Instagram, which launched in 2010, currently has an estimated user base of 200 million, with 70% of users checking the platform at least once a day.