National Newspaper NRS Round-Up – April 2001
Readership of national newspapers dropped by well over a million in total, or 2.1% year on year for the period November-April 2001, according to the latest figures from the NRS.
Worst hit was the Daily Express, which dropped nearly half a million to just over 2m, a fall of 19.3% compared to the same period last year. The Guardian’s readership slipped below the 1m mark, with a 162,000 loss representing a 14.1% decrease. Fellow broadsheet the Independent on Sunday, which recently lost high profile editor Janet Street-Porter, fell 16%, or over 100,000 readers year on year.
Sister paper, the Independent had a better time during this period, registering an increase in readership of 7.3%, its 41,000 year on year boost taking it to 600,000. The Financial Times put on a similar show, again increasing by 41,000, which meant a 7.1% increase to 616,000.
| National Newspaper NRS Figures – April 2001 | ||||
| Title | Nov 99 – Apr 00 | Nov 00 – Apr 01 | Actual Change | % Change |
| Daily Express | 2,541,000 | 2,050,000 | -491,000 | -19.3 |
| Daily Mail | 5,696,000 | 5,678,000 | -18,000 | -0.3 |
| Daily Record | 1,787,000 | 1,608,000 | -179,000 | -10.0 |
| Daily Star | 1,572,000 | 1,480,000 | -92,000 | -5.9 |
| Daily Telegraph | 2,330,000 | 2,222,000 | -108,000 | -4.6 |
| Financial Times | 575,000 | 616,000 | 41,000 | 7.1 |
| Guardian | 1,147,000 | 985,000 | -162,000 | -14.1 |
| Independent | 559,000 | 600,000 | 41,000 | 7.3 |
| Independent On Sunday | 746,000 | 627,000 | -119,000 | -16.0 |
| Mail On Sunday | 6,108,000 | 5,984,000 | -124,000 | -2.0 |
| Mirror | 5,491,000 | 5,655,000 | 164,000 | 3.0 |
| News Of The World | 10,364,000 | 10,512,000 | 148,000 | 1.4 |
| Observer | 1,119,000 | 1,045,000 | -74,000 | -6.6 |
| Sun | 9,280,000 | 9,628,000 | 348,000 | 3.8 |
| Sunday Express | 2,499,000 | 2,264,000 | -235,000 | -9.4 |
| Sunday Mirror | 5,912,000 | 5,720,000 | -192,000 | -3.2 |
| Sunday People | 3,454,000 | 3,165,000 | -289,000 | -8.4 |
| Sunday Telegraph | 1,994,000 | 2,006,000 | 12,000 | 0.6 |
| Sunday Times | 3,261,000 | 3,210,000 | -51,000 | -1.6 |
| Times | 1,656,000 | 1,614,000 | -42,000 | -2.5 |
| Total | 68,091,000 | 66,669,000 | -1,422,000 | -2.1 |
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