Advertising Conditions To ‘Remain Tight’, Says JCDecaux

French outdoor media group, JCDecaux, has become the latest company to downplay the prospects for recovery in the global advertising market.

Decaux revealed that third quarter sales were down to £224.5 million, a fall of 0.9% against the same period last year. Street furniture and billboard revenues were up by around 3% to £115 million and £64 million respectively. However, transport advertising was down by 16.5% to £44 million due largely to the post-9/11 fallout which has seen a decline in US air travel.

“We believe that market conditions will remain tight at the start of 2003 and it is hard to anticipate when we will see a real recovery in the advertising market,” said Decaux in a statement. This follows on from a recent prognosis by WPP which again raised the spectre of a ‘double-dip’ recession

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