New Media Round-Up

Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January. The site was visited by 2,869,000 women through out the month and achieved 17.3% digital reach. Yahoo.co.uk also had a good month, moving up two places into seventh position. The site gained exposure among 1,757,000 unique female users during January and commanded 10.6% digital reach. Freeserve.com in tenth position. The ISP was visited by 1,504,000 women and achieved a 9.1% digital reach.

New Media News Round-Up

• The BBC has signed deals to provide news and sport content for Telewest’s Blueyonder and Freeserve’s broadband offerings as part of its ongoing attempt to cater for broadband users. As well as offering the 1pm, 6pm and 10pm news bulletins on demand, the top eight BBC news stories of the day will be available with enhanced video related content such as extended interviews and speeches.
• MSN has launched its first paid-for content on its website and has added an optional storage subscription charge for both Hotmail and MSN community members. The basic Hotmail service will remain free, but extra megabytes of storage will be available at an additional yearly cost of £19.99. The paid-for content will be phased in gradually, through emails sent to Hotmail users and through an ad on the MSN.co.uk home page.
• Sweden and Britain are pushing for the European Union summit in Barcelona to set 2005 as the date when fast internet access will be widely available in Europe. The move is intended to help Europe compete with the U.S. in terms of broadband technology.
• Yahoo! has signed consumer electronics giant Philips to be a sponsor on FIFAWorldCup.com, the sports governing body’s official site for this summer’s tournament. Philips joins Budweiser, MasterCard and Adidas as site sponsors.

Other recent New Media Stories: Research Reveals “Gaping Gulf” In Internet Uptake ValueClick Merges With Be Free BT Openworld To Promote Broadband Uptake World Cup Pushes Sports Fans Online FT.com Announces Record Traffic Figures

NetValue Definitions: Internet universe: The number of households connected to the internet during the reference period multiplied by the number of active users per household to provide the total internet universe in that month. Internet user: An internet user is an individual who has connected to the internet at least once during the reference period. Reach: Unique visitor reach (%) represents the percentage of unique internet users who connected at least once during the reference period. Unique visitor Reach (000) represents the number of unique projected internet users who connected at least once during the reference period. Impressions: Number of times (in millions) that an ad has been downloaded by a selected target during the reference period.

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