The Independnet Television Commission has issued a formal warning L!ve TV, the Mirror-owned cable channel, over repeated compliance failures which culminated in breaches of the ITC’s Programme, Sponsorship and Advertising Breaks Codes in September and October.
The Commission believes that “undue prominence” was given to the Daily Mirror in a news item on the Duchess of York and in its programme The Princess Diana Hoax Special and that Sponsorship rules were broken by a deal with Cadbury’s Fuse chocolate bar. This was because it was unclear whether mentions of the bar were ads, sponsorship credits or station continuity announcements.
In deciding to issue the warning the ITC took into account four other interventions against L!ve TV which had failed to be effective.
ITC: 0171 255 3000
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