Wagadon Ltd, publishers of Arena and Face , are to launch a new women title called Frank . The publishers intend the aim for top-end of the women’s glossy magazine market with an ‘irreverent, opinionated, witty and eclectic editorial style’.
The magazine, costing £2.70, hits the newsstands on 11 September and will have an initial print run of 220,000 before settling for a circulation between 90,000 – 110,000. Tina Gaudoin, Editor of Frank, says: “A lot of attention has focused on men’s magazines, and it was time to tackle what was missing from the women’s sector.”
Lexis Public Relations: 0171 240 9900
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