The Advertising Association has published its 1994 forecast of advertising expenditure. It analyses advertising expenditure trends, and projects expenditure by medium to the year 2006. The price for AA members is £395; for non-members it is £825.
The AA has also published regional data, in the Regional Marketing Pocket Book, which gives population, economic and lifestyle as well as media data by region. The Regional Pocket Book costs £24.00.
Both publications are available from NTC Publications: 0491 574671
Advertising Association: 071 828 2771
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