The Advertising Association has welcomed the adoption yesterday by the European Parliament of the Larive Report on the European Commission’s Green Paper on Commercial Communications.
Lionel Stanbrook, deputy director-general of the AA, said: “The result is very good from the UK advertising industry’s point of view. This endorsement by the European Parliament has given the Green Paper a welcome new impetus in the right direction. We are delighted that MEPs have rejected the new anti-industry hard line that European consumer groups have recently adopted.”
MEPs voted overwhelmingly to endorse Rapporteur Larive’s position that the ‘country of origin’ principle for commercial communications should be maintained, and endorsed the majority of the European Commission’s proposals as set out in the Green Paper.
The Advertising Association: 0171 828 2771
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
