The Audit Bureau of Circulations (ABC) has commissioned an annual research study into its performance and value across all of its business and media sectors. Gilmour Research is to carry out the study which will involve 450 publishers, media agencies and marketing departments.
The ABC is hoping that the research will identify the value of the ABC brand to users and buyers, and assess the Bureau’s independence as an auditing organisation. As well as this, the ABC wishes to develop measures in which it can raise the industry’s awareness of its activities.
Carl Bennett, research partner at Gilmour Research, commented: “We have a reputation for presenting findings that measure market conditions, rather than tailoring results to suit corporate agendas and we are very pleased to welcome ABC as a client. Our own independence will help the industry measure the true value of ABC.”
ABC: 01442 870800 Gilmore Research: 0171 704 8048
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