ABC Consumer Jan-Jun 2012: Home Interest
Ideal Home remains ahead of Country Living in the Home Interest sector, though both titles posted YoY and PoP declines.
Overall, the Home Interest market is down by a small -0.1% on last year and -0.4% on the second half of 2011, however a number of titles enjoyed positive results, including IPC Media’s Country Homes & Interiors, Living etc and Style at Home (with an impressive 52% YoY increase), as well as Kelsey Publishing’s GoodHomes and Hearst Magazines’ Elle Decoration.
It wasn’t such a rosy picture for some titles though, with Ideal Home, Country Living and House Beautiful all posting fairly substantial actual losses during the year.
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