ABC Consumer Jan-Jun 2012: Women’s Lifestyle
Free title John Lewis Edition remains ahead of Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, despite the handbag-sized magazine clawing back a small 0.8% PoP increase. However, over the year, Glamour is down -11.3% (almost 60,000 copies).
Freebie Stylist has also climbed into the top three after posting positive figures, while Hearst Magazines Good Housekeeping remains in fourth place after a -5.2% YoY and -8.8% PoP drop in sales.
Last period – July to December 2011 – the Women’s Lifestyle sector was still holding up fairly well, with a number of increases. However, it’s a different story this period, with just eight titles in our analysis seeing a YoY circulation uplift. Four titles posted PoP increases. Stylist, Easy Living and Image were the only titles to see a positive YoY and PoP change.
Easy Living was the stand out performance in the sector, posting a healthy 17.1% PoP increase, bucking the overall market trend.
The majority of Women’s Lifestyle titles recorded declines. In terms of actual declines, Glamour, Hello!, Look and More! were the worst hit.
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MediaTel subscribers can get quick access to all the latest circulation figures in our ABC Circulation: Consumer Magazines report.