ABC Consumer January – June 2014: Women’s Weeklies

For the first time Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data. As a result, please note that there is no comparable year-on-year data.

There is little good news to be made of the Women’s Weekly magazine market with just one title recording an increase in gross circulation, according to the January – June Consumer ABCs.

Up a marginal 1.1% across both print and digital over the period, IPC Media’s Woman averaged a gross monthly circulation just shy of 255,000.

While Take A Break, new! and Closer maintained the top three spots, all titles were down over the period, with Northern & Shell’s new! taking a -13.4% PoP hit. Despite a -5.6% PoP decline, Take A Break still recorded a healthy average monthly gross circulation of just over 657,000.

Northern & Shell titles suffered elsewhere too, with Star magazine’s gross circulation down a significant -18.9% PoP – the greatest decline of all the titles – and OK down -10.4% PoP.

H Bauer Publishing’s That’s Life and Bella were down -9.3% PoP and -9.4% PoP, respectively, while Bauer Consumer Media’s Heat was down -8.8% across the period.