ABC Consumer July-Dec 2013: Home Interest

According to the latest consumer ABC release, the The Home Interest magazine market recorded a slight decline of -1.7% year on year (YoY).

Yearly ABC reporting title WI Life had the highest circulation for the period, with a 0.3% YoY increase.

Ideal Home had the the second highest circulation, despite a -3.5% PoP change. The title secured an average monthly circulation of just under 191,200 – with only a 0.4% change across the year.

Country Living was up 1.3% on the last period. The Hearst title now records an average monthly circulation of almost 187,360 – down only 814 copies over the year.

Following that was Your Home , down -5.0% PoP and -6% YoY, dropping almost 7,800 copies. The title currently has an average monthly circulation of 122,266.

The highest growth for the period was recorded by Country Homes & Interiors, up 2.3% – but down 3.1% over the year. The title lost only 3,043 copies on 2012 and sold a monthly average of 94,588.

The greatest PoP losses belonged to Hearst’s Elle Decoration, down -7.6% PoP (selling 65,700 copies each month) and Conde Nast’s World of Interiors, down -6.5% for the period. The loss saw the magazine drop to 56,505 copies.