ABC Consumer July-Dec 2013: Women’s Lifestyle
Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the July – December 2013 Consumer ABC results – all recording average monthly circulation figures over 435,000 copies.
Up both 3.9% period on period (PoP) and 0.4% year on year (YoY), Good Housekeeping took the fourth spot, while a 2.5% PoP increase for Conde Nast’s Glamour secured the magazine fifth place with an average of 410,500 copies each month.
However, the popular monthly glossy was down almost 14,000 over the year.
The publisher recorded period declines elsewhere, with Vanity Fair down -8% PoP and Tatler down -3.6% PoP.
However, the period declines across the Women’s Lifestyle titles were marginal compared with the yearly figures, with Hearst Magazine’s Company magazine hit hardest, down -31.8% year on year – a total average monthly loss of 41,000.
Elsewhere, Elle was down -14.2% and dropping 28,000 over the year, while Cosmo was down -9.5% to lose almost 30,000.
Look, Grazia and Marie Claire were also down significantly YoY, recording declines of -17.4%, -14.2% and -11.6%, respectively.
| Title | Publisher | Jul-Dec 12 | Jul-Dec 13 | Actual Change | YoY % Ch | Jan-Jun 13 | PoP % Ch |
|---|---|---|---|---|---|---|---|
| Total | 6,569,544 | 6,136,779 | -428454 | -6.6 | 5,918,954 | ||
| John Lewis Edition | John Brown | 496,000 | 497,512 | 1,512 | 0.3 | 487,550 | 2.0 |
| ASOS.com | Asos.com | 449,228 | 449,860 | 632 | 0.1 | 447,300 | 0.6 |
| Stylist | Shortlist Media Ltd | 433,482 | 435,975 | 2,493 | 0.6 | 435,768 | 0.0 |
| Good Housekeeping | Hearst Magazines Ltd | 409,326 | 410,981 | 1,655 | 0.4 | 395,661 | 3.9 |
| Glamour | Conde Nast Publications | 424,077 | 410,480 | -13,597 | -3.2 | 400,371 | 2.5 |
| Woman & Home | IPC Media | 352,586 | 353,169 | 583 | 0.2 | 340,239 | 3.8 |
| Hello! | Hello! Ltd | 286,718 | 281,923 | -4,795 | -1.7 | 281,831 | 0.0 |
| Cosmopolitan | Hearst Magazines Ltd | 308,482 | 279,127 | -29,355 | -9.5 | 300,255 | -7.0 |
| Yours | Bauer Consumer Media | 272,040 | 271,025 | -1,015 | -0.4 | 274,030 | -1.1 |
| Prima | Hearst Magazines Ltd | 256,053 | 260,051 | 3,998 | 1.6 | 250,628 | 3.8 |
| Marie Claire | European Magazines Limited | 255,333 | 225,708 | -29,625 | -11.6 | 230,973 | -2.3 |
| Red | Hearst Magazines Ltd | 217,806 | 199,841 | -17,965 | -8.2 | 202,463 | -1.3 |
| Vogue | Conde Nast Publications | 203,356 | 192,763 | -10,593 | -5.2 | 193,007 | -0.1 |
| Look | Evarn Ltd | 225,296 | 186,055 | -39,241 | -17.4 | 200,265 | -7.1 |
| Elle | Hearst Magazines Ltd | 194,253 | 166,680 | -27,573 | -14.2 | 170,286 | -2.1 |
| Candis | Newhall Publications | 208,425 | 163,890 | -44,535 | -21.4 | 184,752 | -11.3 |
| Grazia | Bauer Consumer Media | 186,493 | 160,019 | -26,474 | -14.2 | 168,030 | -4.8 |
| InStyle | IPC Media | 165,903 | 144,628 | -21,275 | -12.8 | 147,219 | -1.8 |
| Harrods Magazine | Harrods Ltd | 120,666 | 124,957 | 4,291 | 3.6 | 117,262 | 6.6 |
| Harpers Bazaar | Hearst Magazines Ltd | 111,353 | 107,150 | -4,203 | -3.8 | 112,895 | -5.1 |
| Essentials | IPC Media | 117,594 | 106,262 | -11,332 | -9.6 | 111,333 | -4.6 |
| Women’s Health | Hearst-Rodale | 102,007 | 105,426 | 3,419 | 3.4 | 102,116 | 3.2 |
| Company | Hearst Magazines Ltd | 129,058 | 88,059 | -40,999 | -31.8 | 90,726 | -2.9 |
| Vanity Fair | Conde Nast Publications | 97,736 | 81,344 | -16,392 | -16.8 | 88,377 | -8.0 |
| Tatler | Conde Nast Publications | 87,102 | 81,267 | -5,835 | -6.7 | 84,285 | -3.6 |
| Psychologies | Kelsey Publishing Ltd | 77,608 | 73,417 | -4,191 | -5.4 | 73,357 | 0.1 |
| Specsavers Magazine | Specialist (UK) Publications Ltd | 165,203 | 73,363 | -91,840 | -55.6 | n/a | n/a |
| WM The Womans Magazine | Media Wales Ltd | 32,142 | 25,940 | -6,202 | -19.3 | 27,975 | -7.3 |
| Irish Tatler | Harmonia Limited | 24,919 | 23,057 | -1,862 | -7.5 | n/a | n/a |
| U Magazine | Harmonia Limited | 27,819 | 22,585 | -5,234 | -18.8 | n/a | n/a |
| Image | Image Publications Ltd | 21,511 | 22,371 | 860 | 4.0 | n/a | n/a |
| VIP Magazine | Minjara Ltd | 18,368 | 21,252 | 2,884 | 15.7 | n/a | n/a |
| Social & Personal | Solburn Ltd | 20,077 | 20,693 | 616 | 3.1 | n/a | n/a |
| Stellar | Barndee Publishing | 18,645 | 18,353 | -292 | -1.6 | n/a | n/a |
| U Magazine Ultimate Girls Guide to Absolutely Everything | Harmonia Limited | 17,495 | 17,681 | 186 | 1.1 | n/a | n/a |
| Xpose Magazine | Zahra Publishing Ltd | 17,989 | 17,305 | -684 | -3.8 | n/a | n/a |
| No1 Magazine | PSP Publishing Ltd | 17,395 | 16,610 | -785 | -4.5 | n/a | n/a |
